Top 10 Reasons to Use Digital Business Cards
Recently I received a digital business card from a company promoting some type of eye medication. It was amazing how well designed the card was and that got me thinking about how these little jewels could be used to help small business owners advertise their products and services.
A DBC (digital business card) is really nothing more than a tiny replica of a CD, featuring a flash presentation, video presentation and/or musical arrangement adding that extra pizzazz to the marketing lay out of the product.
As a technical writer I am always interested in finding ways to fine tune my skills and offer more services to my clients. The use of DBC's (digital business cards) will certainly revolutionize how information is delivered to potential customers.
How will using digital business cards affect your bottom line?
1. Using a digital business card instead of a paper business card allows business owners the opportunity to offer more information about the company, its products and services.
2. A digital business card is not likely to be lost like a paper card, and comes in its own case.
3. Digital business cards can feature flash presentations, allowing the customer to view information in 15 seconds or 15 minutes.
4. Companies can place their entire catalog or company brochure on a DBC complete with video of product demonstrations.
5. DBC's allow you to consolidate brochures, product literature, catalogs, videos and photos into a high impact, multi-dimensional marketing piece.
6. DBC's allow consultants, medical specialist, and other professionals to provide information specific to the needs of clients.
7. DBC's can be used as electronic Press Kits.
8. A digital business card is a great Trade Show Marketing Tool. It can be opened on any computer and does not require Internet access.
9. Corporations can now place their annual reports on digital business cards and alleviate those costly thick paper reports.
10. A Digital Business Card is a complete interactive multimedia marketing solution.
So what's the catch? Digital Business Cards are designed to provide information and it does so in the most creative manner possible. You do not have to have the Internet to view a digital business card, you simply slip it into your computer disk changer and the program opens.
Can you image the possibilities? Consultants can send digital business cards to potential clients and include more information than that included in a portfolio. An artist can photography or video tape a number of new projects and forward them to the galleries of his choice. Surgeons who specialize in a unique surgical procedure can provide details about the surgery using photos or video and include frequently asked questions that patients would normally not be able to address until calling or emailing the surgeon.
Do you have a unique vocation that involves providing your clients with sensitive products or services? A digital business card will also allow you to provide information about home care after surgery, how to assemble a specific piece of hardware or equipment. The visuals allowed on a digital business card will help your customer see a diagram from many angles. There is no need for a one dimensional sketch. The sky is the limit and for the first time, frequently asked questions can be addressed along side a visual photo. This will add new meaning to customer service.
Digital business cards may be the next format used to maintain personal information, photos, health history and more. The possibilities are endless, plus it can be stored in a wallet or purse and can hold up to 100 web pages of information. There is little doubt that most businesses will benefit from the use of digital business cards in the coming years. They are truly little sales reps that fit in your pocket.
About the author: DETRA D. DAVIS is a technical writer with more than 20 years experience in business-to-business, business-to-consumer copywriting. She creates Digital Business Card content, instructional, operational and how to manuals for business and industry. Contact: J. Davis & Associates, http://www.jdavisassociates.com or email her at: d.davis@jdavisassociates.com
